Do not stop working on improving your personal or company brand. You should know that, doesn’t matter if we are already 2020 Google still loves strong recognized brands and this will never change.
David Naylor said it right – “Google loves brands – build one.”
Even if Google changed its algorithms on a daily basis and many people say content is not anymore, the most important part of SEO this is not really true specially for business that operates internationally
.You might have a great piece of content written in English but is not necessary that content is popular or well written for people who live in different countries
.We choose 2 keywords in our niche for example.
With Google Trends we decide to make a small experiment to support our statement with the keywords “digital marketing” and “online marketing”. We conduct the search in the USA and in Germany and here is what we found.
Keep building backings to your website but consider only quality of backlinks. Focus in building them with partners in your niche or related business to yours.
It will not make sense If you are selling for example digital transformation services to large enterprises and the restaurant in your neighborhood give you a backlink. It doesn’t make sense to Google as well, so keep yourself out of the spam and stay focus in building related to your business backlinks.
Even if we place it at position “6” for us this is one of the most important elements in getting better ranking in the search results.
Always put yourself in your potential customers and ask yourself how to improve their journey in your website, social media profiles, while reading your content, watching your video and so on.
In the last couple of years Google keeps improving its voice search and honestly is working.
More and more people are using voice search because it makes it easier and faster for them. No need to focus in the screen to type a long sentence, to correct typos and so on when they can just say it for a matter of seconds.
Improve your content and make it compliant with Google Voice search.
Make your headings, titles and description appealing. Make visual appear in the best possible way so people will get attracted to click on it.
People are asking always their SEOs why the organic traffic is going down month over month. Well if you notice Google is full of ads or direct result that Google pull out from a website and basically 3-5 pages show in the first page.
What we witness with all of our customers who focus in building community and engagement helps them skyrocket their organic rankings.
Make your engaged with you and your business with directing them to write a comment, share your content, engage in the social media and so on.
This is highly valuable for the search engines and mostly Google because they just love this signal. If people stay with your business in various places means they love it so, Google will be kind enough to boost your ranking in the search results.