Do you have a LinkedIn profile? Are you using it to boost your career or help your business grow?
Business owners, entrepreneurs, and professionals alike also need to market themselves with a personal brand. You are the person that best represents your business, brand, or even the services you offer as a professional.
This is where LinkedIn comes in. It is currently the most trusted social network in the U.S., making the platform a reliable source of information when it comes to doing business, finding a job, or connecting with people who belong to the same industry from all over the world.
Now that you have an idea of how LinkedIn can help you as a business owner or a professional who wants career growth, it’s time for you to create a personal brand using the social media platform. Here are some commonly asked questions people have when it comes to developing their personal brand on LinkedIn.
Your personal brand is what best defines you. It is how you want people to see you. While your professional position or role is a good start, it must also reflect your expertise, experience, and even the values that you stand for.
Your personal brand may include your greatest accomplishments and the goal you strive to achieve next – and all of this could be front and center on your very own LinkedIn page.
Start by creating a detailed description of your role and experience. Choose specific keywords that you want to associate with your personal brand. If you’re an SEO expert for instance, you might want to include the words digital marketing, SEO, content writing, or analytics in your profile description.
By having the right keywords and information on your profile, LinkedIn will help you connect and find individuals in the same niche, category, or interests as you are. LinkedIn provides different tools to find leads, connections, and companies that you might be interested to work with or work for. Identify how the platform can help you accomplish your goals. Find your niche and connect only with a defined and narrow audience. There’s no point in sharing irrelevant content to an irrelevant industry or market.
Your LinkedIn profile serves as your resume. Whether you’re looking for a job, some clients, or business partners, your LinkedIn profile is the best way to show and define your personal brand.
Customize your profile. Add important information like your name, current position, skills, past working experience, and location if this is relevant to your goals. Describe yourself in a concise manner. It is also important to add a professional-looking profile photo of yourself. A complete LinkedIn profile builds credibility and trustworthiness.
LinkedIn has a very comprehensive algorithm that allows users to find and connect to people who are relevant to their industry and interests. By connecting with these people or professionals, you can engage with them. Engagement may include likes, views, or shares. This will help bring your content to other people as well.
You can use LinkedIn’s advanced search function to find your target audience. Building quality connections is one way to generate awareness for your personal brand, and even open opportunities to talk, meet, and partner with influential or relevant individuals.
Creating helpful, relevant, timely, and original content is a great way of showing your expertise on LinkedIn. Building your personal brand involves demonstrating your knowledge and the best way to do so is through sharing original content. Create useful yet simple and easy to read content that demonstrates your thought leadership — this will help sculpt an online image about you, your brand, and your chosen expertise.
Aside from growing your network, engage with other people who share the same interests or who have a similar personal branding as you are. Participate in group discussions and share your insights on certain topics that are currently trending in your industry. Share your story and invest some time into creating content that is connected to your personal brand.
Regularly send connection requests to relevant people or individuals whose work and business interests you. However, take note that LinkedIn flags accounts who spam or send too many connection requests. While there is no specific number to how many connections you can send in a day, it is best to keep it at a minimum. Send only requests to individuals who are likely to accept you. Low acceptance rates may trigger LinkedIn to flag your account and limit your profile from being shown in other people’s pages.
Optimizing your profile with only relevant information will help keep your searches relevant. This will also allow LinkedIn to show your profile to people who are relevant to you. Complete the services, skills, and experience section of your profile to boost your visibility in the search results.
Your LinkedIn profile’s success can be measured in a number of ways. LinkedIn provides various metrics that will allow you to measure the effectiveness of your LinkedIn profile. You can check the number of your followers, your post engagement and impressions, and your profile’s views and clicks on a weekly basis to determine the effectiveness of your profile and content.
LinkedIn also offers premium tools that will allow you to better understand how other individuals find your profile or content.
Knowing your goals plays an important role in how you will create and build your personal brand on LinkedIn. Whether you’re looking for a job or a business opportunity, your LinkedIn must be ready. Increase your visibility by optimizing your profile and watch your profile views turn into relevant opportunities and meaningful business connections.
Outsourcing can be a smart and efficient way to get yourself out there and create a massive network of connections. An outsourced team can help you build a personal brand on LinkedIn, as well as other social media platforms.
If you need help with this, schedule a call with Influence Vibes. We are a premium B2B/B2C digital marketing agency that focuses on delivering and implementing accurate marketing strategies. We’ll help you establish a personal brand.
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