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A website is your property, and you can do with it whatever you please. You can add features and make get the latest upgrades — there is a limitless number of things you can do.
But the caveat is that you may end up with a website that may not be as effective as you planned it to be. Even if you invest a lot in it, you may end up with a pretty website but not an effective one.
With that, here’s a list of the top mistakes online business owners make on their websites:
Some business owners name their domain other than what their brand name is for reasons we will find hard to understand. But, if you’re a new business owner, and do not have a name yet, then this is an opportunity for you to create a lasting impression with a good name. Here’s a list of things you can do to make your name stand out among your competition and leave a lasting impression on your audience.
A domain name functions as the address which people go to if they want to visit your website. Suffice to say, it should be simple and directly related to your brand.
Anything other than your brand name or company name will make people think that it is a scam.
If you’re a small business owner, chances are you’re at the stage that you’re doing everything by yourself. That’s helpful on the practical side of the business. But when it comes to websites, if you run into a technical problem, then you may end up losing time trying to fix it.
Having someone help you with the technical aspect of the website will prove to be a lot of help. Quicksprout did a roundup of the best web hosting services and all of them have 24/7 technical support for their clients.
People go to websites for information about the product or service they are interested in. Some websites do not have articles or content that explain their business well. This can be because they’re trying too hard to be clever and they lose clarity in the process.
When writing for your website, you should have a clear goal and a plan on how to reach that. Your goal should always be clarity and simplicity so that people will know and understand what your website and business are for.
There is a lot of competition when it comes to web traffic. This is why you should have a plan to make your website SEO friendly. This will need thorough planning and a thorough execution strategy.
Neil Patel has this excellent SEO course that will allow you to do a site audit, assess your SEO capabilities and opportunities, and more:
Aside from the clear content on your home page, your whole website should have useful and valuable content that will make your audience stay longer and know you better.
Some websites neglect writing content for their audience. This is a missed opportunity because, nowadays, people are looking for valuable content.
Search engines use this as one of the signals of a good website. Regularly posting strategic content using your keywords will help your business website go up the search engine results page. It will also be a good way for you to update your audience.
Blogs are a great way to keep your website fresh and updated. Check out this video on how you can leverage on a blogging schedule to create good, regular content on your site.
UX is short for user experience. It usually goes hand-in-hand with user interface (UI). This is how visitors interact with a website. It is vital in helping them navigate through your website.
A website is a useful tool not just for informing your audience. You can also customize it to generate leads for you. The leads can be used to reach your visitors and to strengthen your relationship with them.
This can be as simple as putting your phone numbers everywhere or a way to reach you for further information. A good website should take its visitors on a journey to reach your business goal.
The Daily Egg has this excellent guide on how you can leverage on CTA buttons for your site. You can check their article here.
Like a machine, a website will also need regular maintenance. This can be by way of updating features or changing some aspects to make it more user friendly. Website maintenance basics should be a part of your strategy.
A good website can be a great tool to make your online business grow. This is why you should avoid these mistakes by just doing the opposite of what was listed here. If you need any further assistance on your website, let us know in the comments below and we’ll take it from there.
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