Social media platforms undergo constant changes, and likewise, social media trends, too, adjust accordingly.
Disrupted by COVID-19, 2020, and 2021 transformed digital marketing, and some of the trends that occurred will remain popular in the following 2022. Take a look which…
In-build shopping provides another way for retailers to connect with consumers.
The coronavirus outbreak made the option prevalent, and in 2021, the online transactions worldwide reached 4,2billion dollars. The reason behind is apparent.
The convenience and flexibility of eCommerce have expanded many companies’ market, surpassing physical purchases and discovering new opportunities. By accommodating online buying, businesses have revolutionized the way customers approach the shopping process.
For instance, today, we know that 51% of Americans now prefer to shop online rather than in-store, when it comes to Europe, the penetration rate of eCommerce users there are approximately 59,7% of the population.
Facts speak for themselves, don’t they? And as it can be assumed, the number of digital buyers is predicted to keep climbing in 2022, turning the trend into a constant shopping outlet.
Although Augmented Reality (AR) marketing is still in its infancy, it is projected to thrive in the upcoming years, starting from 2022.
Once again, the limitation of real-world interactions due to the pandemic, initiated brands to utilize modern and creative methods to capture their audiences’ attention.
AR technology allows users to experience a live environment with digital augmentation overlaid on it. To illustrate, looking at your perfectly normal backyard through your smartphone’s camera lens can convert the space around into a fiction scene with spacecraft flying, dinosaurs roaring and Darth Vader demonstrating hip-hop moves. Impressive, right?
So why will Augmented Reality remain popular? The answer is simple – AR leaves a lasting impression on the client, giving him the ability to interact directly with the brand and become an active participant in the advertising he is exposed to.
Burger King’s “Burn That Ad” campaign, for example, achieved tremendous success. The fast-food chain’s app enabled customers to burn down competitors’ adverts. – And it doesn’t end there. As the flames settled down, users were shown an image, which invited them to indulge in a free burger at their nearest Burger King. Quite the spectacle, to say the least.
The advantages of stories and live streams are multiple.
Budget-friendly and relatively easy to produce, they improve brand visibility and increase engagement, and because of this, they are a marketing trend that is definitely here to stay for 2022.
Stories permit the targeting and reaching capabilities that make posts relevant to desired audiences. Live streams give brands the transparency prospects need to see in order to gain trust and be converted into buyers. In combination, they work miracles and maintain a healthy consumer-company relationship.
Royal Caribbean – a cruise holding company, lived up to their followers’ expectations by incorporating both stories and live streams within their social media. Their approach was particularly clever because they also employed influencers as a core to their strategy. They were granted permission to take over Royal Caribbean’s social media and stream and channel content, which attracted a mass of new followers.
Of course, if working with an influencer is not an option, encouraging followers to create content with your products is always an excellent way to enlarge that brand awareness.
You are probably not surprised to hear this, but videos will remain a household name in the upcoming twelve months. The video-focused social networking service, TikTok, is set to become the prime media platform in 2022. The notoriety of Instagram reels is also expected to prevail over other marketing trends.
However, what entrepreneurs and content creators need to be cautious about is the length of the videos. A recent study suggests that the average user’s attention span nowadays is much shorter than it used to be, narrowing down to only 8 seconds. Hence, bite-size content that is direct, demanding, unpredictable, and urgent is to be much favored by audiences.
Case in point:
Nintendo’s triumphant invitations that aim to bring out the child inside of you – Definitely work like a charm.
Do all of the options above do not sound appropriate for your available time frame and budget?
In this case, programmatic advertising is a possible alternative. What it means is buying digital advertising space segmented for targeted audiences mainly. It works across a wide range of networks, allowing businesses to improve their reach and drive conversations.
Many brands are now allocating up to 50% of their ad budgets to programmatic advertising, and the trend is estimated to exceed $100 billion in 2022. It is also a cost-effective way to establish a company online.
Digitalization is key and following social marketing trends is no longer just a necessity, it is a must! Identify your voice and style and make sure to stay present at all times. In 2022, social media will be the short cut to achieving business success!
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