You’ll always hear this: staying ahead of the curve and knowing the latest trends is one of the ways to succeed on social media.
The social media industry is very fast-moving. Anything can change within days. Social media marketers would know how Facebook always changes and updates its business and ads manager. So to say, anything that you might have mastered last year, may not be as relevant or as useful today.
Although experience might give you a little more leverage, keeping an open mind, being aware of the coming trends in social media, and adapting but effective practices will provide you, your business, or clients more value when promoting or marketing on social media.
Here are some of the trends that you should look out for in the coming months this 2020:
More and more people are using the voice search feature on their phones and smart devices to look up things online.
Voice assistants such as Amazon Echo or Google Home are gaining a lot of attention and are being used by a lot of people not only to perform simple tasks on devices but to also look up information online.
Quoracreative reveals that by 2020, the voice-based smart speaker market could reach $30 billion. That says a lot about the expected number of people who will be using voice search in the coming years. Just during the last twelve months, it was reported that 60% of smartphone users tried their device’s voice search feature at least once.
That is why learning how to optimize your social media profiles and content for voice search is something you might want to start investing in if you’re a marketer or even a business owner who’s planning a long-term social media strategy.
While social media marketing is focused heavily on the platforms chosen by an individual to use and leverage, optimising a website for mobile use has never been more important.
Think of it this way: people who want to know more about your business or organization will check out your website for more information.
If they don’t see a responsive and user-friendly site, which is mostly the case since they’re probably on their phones, you might miss out on a lot of opportunities that you set up from your social media sites.
If you don’t have a mobile-friendly site yet, prioritised that and make sure that you’re coming in the next year strong with a website that’s meant for mobile use.
To this day, no one would have thought that messaging apps like WhatsApp, Messenger, and WeChat would grow to become a top social media platform.
With features such as advertisements, chatbots, and even artificial intelligence, social media giants will only continue to develop and expand these sites to further connect and provide value to their users or advertisers alike.
Video content remains to be a megatrend in the world of social media and is expected to grow even more. The emergence of sponsored content and ads are making brands and businesses put all their money into advertising resulting in increased brand awareness, recognition, and even retention is given how many times ads are shown to us on a daily basis.
Video marketing on social media entertains and engages more people than photos do. They inspire, educate, and entertain people which makes them want to watch more.
If you’re not yet on board with this whole video content strategy trend, you shouldn’t wait until you get completely left out. Start right building your strategy and learning to create the type of video content that will match your brand and resonate with your audience.
Facebook and Instagram stories are a huge part of this whole video content trend. As you may have noticed, the vanishing or disappearing type of content originally started by Snapchat a few years back is exploding into even more popular these days.
More people prefer posting on their stories due to its “self-destructive” nature providing novelty to the users. This allows them to post multiple videos or photos at a time without worrying about caption or likes.
That number alone will tell you that if you want to build relationships with your customers, get a blog started.
Although huge social media influencers with millions of followers are the major trend among businesses, it’s difficult for small to medium-sized businesses to reach and contact them.
On the other hand, micro-influencers or those who have a significantly smaller number of followers are experiencing a rise in popularity. Instead of thousands or millions of followers, they have a small but loyal following that belongs to a smaller niche.
This makes it easier to find an influencer with the same voice to promote your brand. Through a micro-influencer, you’re either reaching an audience based on location, interests, or even demographics.
You won’t only spend a lot of money paying a huge influencer, you’re also increasing your chances of engaging a community that’s more likely to be interested in your brand and possibly become your followers too.
If you thought that was a lot of information to take in, remember that you’re just at the very basics of everything you need to know about social media marketing.
Just like how Snapchat lost its popularity in less than a couple of years, there will definitely be new trends in the coming years or even months. Soon we’ll find ourselves going crazy for another social media site or app and losing interest for another within a short time.
Regardless, it’s safe to say that establishing your social media presence is of utmost importance to maintain an online presence for your business or organization. Even non-profit groups use social media to get their voice heard.
Once you find the right platform, identify your voice, and find your audience, you’ll have to work on maintaining an active presence on your chosen platform.
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