The Best Facebook Ad Campaigns of 2020

What does a great Facebook Ad Campaign look like? 

Well, that’s a bit hard to explain, as creating an effective advertisement is not a “one-size-fits-all” solution. 

What makes a great ad is that it is fine-tuned to the brand as well as to the brand’s customers. It aims to address problems, create the need, or make people understand how your product is better. 

Of course, it goes without saying that it should be presented well, making people buy an item or subscribe to a service, all the while forgetting that it was an actual ad that made them do it. 
Sounds difficult? You bet it is. But the benefits of hitting the right spot will reap a lot of return for your investment. 

To inspire our busy brains, we here at Influence Vibes came up with a list of some of the best Facebook ad campaigns we’ve seen so far that truly sparks inspiration as you look to start off a great ad campaign. 

1. CoSchedule

This is a B2B software management company that allows companies to organize their marketing campaigns. Over the years, it has developed a triedandtested method of marketing that appeals to many consumers especially in the business field.  

Coupled with a great design and a straightforward copy, it is one of the most tastefully done FB ad campaigns this year.


Chances are you’ve already used Canva in one way or another. It is a simple platform that helps individuals design almost anything.  

Their ads speak a lot about their personality and what the users will be able to make when they use the app. 

3. Nike

It comes as no surprise that the ad king is part of this list. But this is not one of those cleverly written copy and images. This made our list because it is a classic example of telling straightforward information.  

The simplicity just tied the campaign to the season and provided enough information to lure the people in to see what’s in store for them. 

4. Mercedes Benz USA

Ad copies are great because they can tell a lot without even saying so many words. They can also encompass the whole branding in one quick motion which can evoke a feeling from the reader.  

Mercedes Benz USA did this with one fell swoop of using the words “The best or nothing.” If that didn’t strike a chord in you, we don’t know what else will. 

5. Slack

This has become one of the best means of communication in the office nowadays. With the simplicity and the way it has been masterfully branded, younger generations feel more attached to it. 

The beauty of their ad campaign is that it keeps its branding intact and its signature colors and the way they “speak” are friendly and welcoming which is a great way to talk people into trying out your service for the first time. 

How Can You Write a Good FB Ad Campaign?

It’s simpler than you think. Here are steps you can follow along to get started.

1. Narrow down your audience.

Before going on Facebook or opening a software to design the image, make sure you know who you are talking to and how you will talk to them.

Narrow down your audience

Facebook also has a nifty tool that allows you to narrow your audience down based on their search activity, as well as the things they’ve “LIKED” on their profile. This allows you to target a specific audience niche and build an ad that really TALKS to your customers, which, in turn, can quickly convert into salees. 

2. Use an effective HOOK

There are many ways to HOOK your audience on a certain topic, but one of the best and most simple ways is through the PAIN/BENEFIT HOOK. 

Social media is all about emotions, that’s why you get all these emojis and reacts all over the place. So, the way to do it is to try and provoke an emotional pain point, and then provide a benefit associated with your brand after. 

For instance, let’s say you’re running a transportation app. You can say “Do you hate driving in traffic or running late to the office? (PAIN) What if you can rest all those worries away and save yourself from commute stress? Click the link below to learn more! (BENEFIT) 

Use an effective HOOK

So, ask yourself, what pain point does your product solve? How can you capitalize on that? 

3. Design a great visual.

Most people gravitate toward great design. Use this to your advantage. Not too keen on design? Fret not, as you can use free online design platforms such as Canva, 99Designs, CrelloVisMe, or Snappa.

great visual design

These simple to use tools are made for citizen-designers, i.e., business owners who don’t have the technical prowess to create layouts in high-end graphic design platforms such as Adobe Illustrator, Photoshop, or Corel Draw. 

4. Don’t forget the CTA

A Call To Action phrase always has its place. You can do it strategically or simply make it the whole point of your campaign. 

But, the CTA of your post doesn’t have to be the same all of the time. You can vary it up depending on what you’re trying to accomplish. Facebook actually has a call-to-action button that you can use on the ad itself, just below the image. But you can make your own through text, a discount code, a link to a video, or whatever it is you want. 

call to action


Keep it short and simple. Nobody wants to read a long and winding copy that just ends in selling something. People are aware that you are selling something. Do that and they will appreciate it more. 


When writing Facebook ad copy, you should try to focus on the “why”, or the reasoning as to what makes your brand or service better than others. That could come in with the quality of materials used, the promptness of service, the convenience offered to customers, or simply the competitive price point. 

Try and give them a glimpse of what life is going to be AFTER they try your product out. 
Also try to temper the sales talk. No one goes to Facebook to buy stuff (there’s now Facebook Marketplace specifically for that). They go on the platform to read about updates about people’s lives, and maybe scroll around for a few minutes looking for some sharable memes. Try and connect to that specific touchpoint, or just offer a quick break with your brand. Not only will they thank you for it, they might even consider purchasing your product! 

6. Test your ad campaign.

Spend a small amount to see if your ad campaign is effective and then tweak it according to how it will improve. You can vary your ad’s reach based on your budget, and you can do an initial test run that allows you to check and see if your campaign would work well. 

Facebook is part of our daily lives. and Iif you want to reach your audience, you have to do it strategically with the right intent. There is no exact science to this so make sure you are ready to test and see how your audience will appreciate your content more. 

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