Why should small businesses blog?

Reasons Why Small Businesses Like Yours Need a Blog

You’ve probably seen and heard it a hundred times already — blogging is a tried and true method of growing your website traffic.

As businesses, there is a different consideration before starting one. It should have a business perspective and should provide your readers with a value that can help grow your relationship with them.

Business blogging is simply writing blogs that are related to your business. These include updates, your operations, and anything about it that will prove to be helpful in informing, updating, and giving your audience a better understanding of your business.

Regardless of the size of your business, if you have consistent and well-thought-out content, you will find that it will provide you with more leverage. It will also be a good asset for the future of your enterprise.

Here are a few more reasons for your business to blog.

1. It Drives Traffic to Your Website

Everyone wants more site visitors. The more eyes you have on your website, the more opportunity you have for sales.

This is why you should put up a good blog. When people see that you’re writing or talking about solutions to their problems and that you have the product or service for it, then they will gravitate toward you.

2. Lead Generation

There’s nothing more fulfilling than having a fat purse full of leads, isn’t it? But the problem is that it is very hard to find leads especially if you don’t have the budget to allocate to find them 24/7.

Good thing, you can utilize your blog so that you can capture leads from visitors on your website. You will need to tweak a few things here and there, but you can get it done on one weekend.

3. Bolsters Your Marketing Efforts

A blog can be your primary landing page or it can be a support for other marketing efforts you are trying to accomplish.

You can redirect your social media audience to the blog for further and more detailed instruction for a contest you are doing or you can use it to provide them with additional information about your latest product or services.

Your blog is your asset so you can always use it to your advantage.

4. You Can Use It to Build Trust and Relationship

Your audiences care what you say. It has been found that 81% of online consumers get advice from blogs. That is a significant amount that you should not pass on.

That number alone will tell you that if you want to build relationships with your customers, get a blog started.

5. It Helps Distinguish You from the Competition

It’s a dog-eat-dog world out there. If you want an edge over your competition, a strategic blog will be the greatest move you can make.

What you need to do is to learn how you can create content that will attract your ideal audience. You can do this by asking them what their problems are and what solutions are they looking for.

Once you find out, create a series of blogs that address these problems and how you as a business provide the solutions for these. 

A Note:

When creating a blog, don’t just think about the content you will create. Put 80% of your effort there and then put the rest on how you will market your blog.

Although content will help retain your audience, you should have a way to call them to visit your blog in the first place. In a noisy world nowadays, you should have a way to call the masses into your website through promotion and clever marketing strategies.


As a small business, you don’t need to be constrained by what the local is doing. A website is an effective online asset that can bring a lot of return on your investment.

A blog, when well-crafted and strategized, will mean a world of difference for your website and, eventually, your business as well.

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